Word: bud
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Like sedated Clydesdales, the fans of St. Louis have been trained to clomp along to the Bud theme played incessantly as a rallying call. Advertisers might term this subconscious motivation, but it is conscious aggravation to everyone else. And someone seems to open the hatch to the broadcast booth whenever the organist strikes up again. After three days of shouting over an uninterrupted commercial, ABC's Al Michaels, Tim McCarver and Jim Palmer must have been glad to get back to the relative quiet of the Hubert H. Humphrey Metrodome...
...Sorry, bud," I said. "The Iranians have bombed the Kuwaiti oil terminal and your stocks are now worthless. So what do you say we rap for old times' sake...
...office," he complains. "Being under fluorescent light for two weeks is almost equivalent to being under 105 degrees sun in the Philippines." Stone is not the only Platoon veteran who thinks so. Charlie Sheen traded his M-16 for an M.B.A. to play an overeager stockbroker named Bud Fox. The actor found the white-collar trenches of Gotham "much worse. When you get this overloaded mentality, it's tough to find ways to relax yourself. It's tougher than being a grunt...
...Arts Center, and the Boston Food Coop. At a screening I attended last year, a series of Nick Zedd shorts were shown on a portable screen in the now defunct Studio 54 on Queensbury Street in the Fenway. The audience lounged on the floor, passing around beer from a Bud suitcase to friends and strangers alike, while Lydia Lunch spouted profanities overhead...
Since a new Bud Light beer commercial first flickered on prime-time television during January's Super Bowl, America has been going to the dogs -- bull terriers, that is. Bud's campaign stars Spuds MacKenzie, bull terrier and bon vivant. Suddenly, pet-shop customers are pursuing pups like Spuds, which fetch prices up to $1,200 apiece. "Everywhere I go now, it's 'I want a Spuds dog,' " reports Evelin Jackson, executive secretary of the Bull Terrier Club of America. Inquiries are up 75% at Jerry's Perfect Pet Shop in Dallas. Customers in St. Louis are so bullish that...