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...observers question the new venture's timing. The three networks' share of the over-all TV audience has dropped sharply, and advertising revenues are stagnant. Cutbacks, not expansion, seem the order of the day. "I don't see the logic of what Fox is doing," says CBS Entertainment President Bud Grant. "There may not be enough of an audience or sufficient advertising revenue to support three networks, let alone four...

Author: /time Magazine | Title: Video: Room For One More? | 4/6/1987 | See Source »

...time the contributions began, it was not illegal for the U.S. to solicit money for the contras. Why, then, did McFarlane take pains to write about the contributions when he was on the point of taking his own life? Says Garment: "Bud wanted to make complete disclosure. He wanted to clear the air." A source who has seen the letters adds that McFarlane "felt he may have created the atmosphere" that prompted North and others to solicit funds for the contras that were at best legally dubious. In any case, the letters make clear McFarlane's despair. Says one source...

Author: /time Magazine | Title: Reagan: Well, He Survived | 3/30/1987 | See Source »

WHERE ARE the 50.1 percent of the voters that Democrats can hope to capture in 1988? The West, except for California, is firmly in the Republican camp. Most of New England would vote Democratic even if the party candidate were Larry "Bud" Melman. Only Vermont, New Hampshire and Connecticut have a past history of voting against a reputable Democratic candidate--someone other that a minister's son from Minnesota...

Author: By Matthew H. Joseph, | Title: Do's and Don'ts for the Dems | 3/23/1987 | See Source »

...research proved fruitful and I decided on a little-known brand called Budweiser. Budweiser, or "Bud" to initiates, or "fucking-A right Budweiser" to fanatics, has had a long history of great slogans. "This Bud's for you." "When you say Budweiser, you've said it all." Powerful words for determined people. Their latest. slogan, though, tops them all: "I pledge allegiance to the King of Beers." This was exactly what I was looking for, a brew with a political manifesto to back...

Author: By Jeff Chase, | Title: Liquid Assets | 3/12/1987 | See Source »

...December 1985 he dramatically resisted McFarlane's efforts to shut down the arms pipeline to Iran. North wrote a memo to Poindexter in which he argued, "Like you and Bud, I find the idea of bartering over the lives of these poor men repugnant. Nonetheless, I believe that we are, at this point . . . too far along with the Iranians to risk turning back now. If we do not at least make one more try at this point, we stand a good chance of condemning some or all to death and a renewed wave of Islamic Jihad terrorism. While the risks...

Author: /time Magazine | Title: Oliver North's Blank Check | 3/9/1987 | See Source »

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