Word: budd
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Dates: during 1970-1979
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Dora Smith, the first black forewoman at Detroit's Budd Co., a supplier of automotive parts, acknowledges her unabashed, triumphant materialism. When she bought her 1974 Ford Gran Torino, she says, "I used to go out at night just to make sure it was still there. Then when I'd get up the next day, I'd say 'Good morning, car.'" D. Parke Gibson, a New York City marketing analyst who advises corporations on how to tap the $46 billion-a-year black market, says that buying sprees by blacks may be something...
There are not that many engineers to hire-enrollment in engineering schools has dropped 20% in the past three years-and companies are competing for the best as fervently as the colleges recruit top athletes. Gary Budd, a senior in industrial engineering at Georgia Tech, was invited to visit seven different companies' plants. He traveled with his wife, wined, dined and lodged lavishly-all at the companies' expense. Says Michigan State University Senior Keith Miller: "Even if you have only a 2-point average in chemical engineering [the equivalent of a C], you are supposed to be able...
...this cheerful odium issues from Hate, Inc., the brainchild of Budd Arthur, 45, a Chicago public relations man. Since Arthur first began promoting his idea last November, more than 1,000 people of ill will have written Hate, Inc. Arthur believes not only that he can keep his volatile idea safely within farcical - and financially profitable - bounds, but also that the well-timed release of carefully nurtured hatreds can be beneficial. Says he: "The weapon is satire. If we're successful, the haters will have to find a new word." That does not mean, of course, that...
Whatever their fate at Dartmouth, the Harvard skiers couldn't have worse luck than Scott Fitzgerald. Fitzgerald, working on the script of Winter Carnival with Dartmouth graduate Budd Schulberg in Hollywood, was fighting a touch of tuberculosis when producer Walter Wanger told the two scriptwriters to report to the scene for atmosphere. Despite protests, Fitzgerald was herded on a plane from California to New York, and as his alcoholism got the better of him, he boarded a train to White River Junction with much distaste. By the time Fitzgerald arrived, he was sick, drunk and sleepless. And during the next...
...strike had an indirect impact on the large percentage of Detroit's working population that is employed in jobs directly related to auto production. When the strike began September 14, Chrysler directed its suppliers to curb shipments of steel, tires and parts. As a result, the Budd Company, a Detroit-based supplier, laid off 250 of its 2500 employees...