Word: budd
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Philadelphia's Bustleton was bustling last week. Grey-haired, abstemious Edward Gowen Budd, 74, had just leased from RFC the $21-million. 24½-acre. Bustleton war plant (in which Budd has produced planes and munitions for two years) for his famed auto-body and streamlined train-building company. Budd's lease had set a reconversion mark for U.S. industry (particularly Competitor Pullman); no other company had taken over a plant so big from the war-industry plants now on the block, and reconverted...
...listen to. His initial reasoning about radio selling was cautious, but sound: if cooking talks could sell Crisco, maybe washing talks could sell soap. They did. Before long he had supplemented Ruth Turner's Washing Talks with the more varied salesmanship of Sisters of the Skillet, Stoopnagle & Budd, and the B. A. Rolfe orchestra. In 1932 (although he disclaims the honor and dislikes the baby's nickname) he officiated at the birth of P & G's outstanding contribution to radio: the soap opera...
According to the Mission's letterheads (though not in fact), the Mission had a staff of doctors and nurses, listed an honorary committee which included (without their knowledge or consent) Jack Dempsey, Mrs. Oliver Harriman, Ralph W. Budd and other big names. Sometimes, in lighter vein, the missioners got money for their charities by selling punchboards -all of them well rigged against the player...
Outside Philadelphia, Edward G. Budd Manufacturing Co. opened its spick-&-span $26,000,000 plant with a blare of publicity. A month later the Navy canceled its contract with Budd...
...trucks into service to keep production going at the Army Ordnance Depot and the Navy Yard. But the Philadelphia transit system regularly carries 1,150,000 persons a day. Thousands had to walk, on days when the thermometer shot to 97 degrees. At the huge General Electric, Westinghouse and Budd plants, production slumped more than...