Word: buddahs
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...soft songs for Diana Ross." But in 1967 a catchy soul rocker, I Heard It Through the Grapevine, sailed onto the charts for the Pips. Two other singles had scored for them by the time their Motown contract expired in 1973, and they quickly made a deal with Buddah Records...
...Francisco area. Last year they made a private recording (1,000 copies) of Hawkins' gospel-song arrangements. San Francisco Chronicle Columnist Ralph J. Gleason heard it, gave it a plug or two, and record companies started a bidding war for the album. New York's Buddah Records got there first and capped the deal with a $55,000 advance and a $25,-000 bonus. Buddah changed the group's name to the Edwin Hawkins Singers, put the record out-and the world smiled...
Simon Says. The bubble-gum trend has been puffed up largely by a 25-year-old former actor and rock-'n'-roll singer named Neil Bogart. Last year, as general manager of the newly formed Buddah record label, he set the formula with a recording called Simon Says. It sold 1,700,000 copies. The latest in a line of 28 similar disks is Yummy, Yummy, Yummy, by the Ohio Express, which last week was No. 15 on Billboard's bestseller chart...
...Buddah has piled up first-year sales of $5,800,000 and has already grown to be the nation's seventh largest producer of single records...
...other groups and labels are cashing in on the same market, including the Cowsills on MGM (Indian Lake) and Manfred Mann on Mercury (My Name Is Jack). But Buddah and Bogart hold the original charter. "We are giving kids something to identify with that is clean, fresh and happy," Bogart says. "Let them worry about the world's problems when they get older...