Word: budded
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Dates: during 1960-1969
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...stands behind more whizzing bats in U.S. major league ballparks than even the busiest catcher is a slim, gregarious Kentuckian named John A. Hillerich Jr. "Bud" Hillerich, 49, is the president of Louisville's venerable (76 years) Hillerich & Bradsby Co. In its rickety red brick factory, H. & B. turns out 60% of all U.S. bats, including the famed Louisville Slugger, used by almost all big leaguers. This year the company will produce more than 4,000,000 bats, ranging from a $1.25 model for Little Leaguers to $4.60 copies of big league bats. Most of the bats are machine...
...Secret: Sympathy. To supply these needs, Bud Hillerich has learned to combine the persistence of a bleacher heckler with the sympathy of a wife. When it comes to bats, he has discovered, ballplayers are as sensitive as violinists. He follows the major league teams with the vigilance of a scout, roams across the U.S. chatting about bats in dugouts and dressing rooms. When Yankee Catcher Yogi Berra complained that he was not getting enough power out of his bats, Hillerich checked up, found that Berra had an unconscious habit of turning the trademark toward the ball, thus hitting against...
...Bud" Boyd, a paunchy 41, his wife Betty, and their children, Susan, 15, Sharon, 12, and Bruce, 8, packed into the wilds of Lower Lipstick Lake, 250 miles north of San Francisco and less than four miles from the ranch house of Boyd's friend J. D. Proctor. With them they carried salt, an ax, five knives, 50 ft. of nylon rope, toothbrushes, a ball of twine and-for emergencies-a sealed rifle, a flashlight and a first...
...Finest Goddam Articles." Finally, Chronicle Executive Editor Scott Newhall produced the truth. According to Newhall, it was not fraud-just tender-footedness. After watching his wife and daughters weaken from malnutrition and dysentery, Bud Boyd had marched out, returned with mounts, Rancher Proctor, the spaghetti, and other restoratives. Then the tenderfeet, after twelve days of roughing it, beelined for the sybaritic comforts of their Mill Valley, Calif, home...
...promote its slogan "Where there's life . . . there's Bud," the Anheuser-Busch brewery has spent $40 million. Last week it filed suit against the Chemical Corp. of America, which makes a floor wax that kills bugs too. Its complaint: the chemical company's new slogan-"Where there's life, there's bugs"-tended to "disparage" Budweiser. Chemical Corp. blandly rejoined that its inspiration was really 18th century English Poet John Gay, who wrote: "While there is life there's hope, he cried." The court, in a temporary injunction, told Chemical Corp. to apply...