Word: buddings
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...Bud Johnson (Kevin Costner) is a loser, a wastrel, a jerk--and not one of the purportedly adorable kind in the Judd Apatow movies. The stupor Bud drinks himself into each evening leaves him barely able to drag himself to work the next morning, let alone care for his young daughter Molly (Madeline Carroll). His employer has been "insourcing" Mexicans who'll work for less money and firing hapless guys like Bud. It's no wonder that feeling disenfranchised, disaffected and perennially dissed, he belongs to what would be by far the largest U.S. political party...
Through unlikely circumstances proposed by director Joshua Michael Stern and co-writer Jason Richman, the presidential race is so tight that New Mexico's electoral votes will make the difference. The state is dead-even in the popular tally, and a ballot with Bud's name on it gets stuck in a machine without registering his preference. The election has come down, literally, to one man, one vote. Yes, Bud (with a lot of help from the much savvier Molly) will choose the next President. He has 10 days to hand in his vote...
...alternative bands keep flooding into the mainstream, then the word alternative may go out of style, just as "progressive rock" became passe in the 1980s. "Alternative" has become a marketing tool. "Five minutes ago, I saw an ad for Bud Dry: 'The alternative beer with the alternative taste,' " says Jim Pitt, who books musical acts for NBC's Late Night with Conan O'Brien. "Pretty soon you'll see an ad where they're moshing, 'Out of the mosh pit and into a Buick.' It's the cycle of American pop culture. Things get absorbed...
...single-serving combination of a depressant (alcohol) and various stimulants carries a certain nightclub logic; Anheuser-Busch used to advertise its caffeinated beer, Bud Extra, with lines such as YOU CAN SLEEP WHEN YOU'RE 30 and WE SUGGEST 18-HOUR MASCARA. But public-health and law-enforcement officials--who have mounted an aggressive campaign against alcoholic energy drinks--worry that drinkers will assume they'll be wired enough to drive home after a long night of consuming these beverages. (More on the science later, but caffeine makes you feel only "wide-awake drunk," as researchers have...
...expected casualty in the merger might be marketing: Anheuser-Busch spent an estimated $378 million on advertising in the U.S. last year. Bud's campaigns involving the Whassup Guys, the Clydesdales, NASCAR and the Superbowl have become iconic mainstays of American advertising...