Word: buddings
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Other new dramatic serials, notably CBS's Executive Suite, which uses a corporate shelter for exploring the lives of dozens of people and their families employed by one company, also borrow the daytime shows' mode of interweaving multiple plots. Notes Bud Grant, CBS programming chief: "The serial is the most powerful form invented for television. Once you hook an audience, it stays hooked...
...familiar hourglass bottle flanked by two glasses, one marked M, the other Q. Thus opened what is becoming one of advertising's most bizarre feuds. It pits the nation's leading soft-drink maker, Coca-Cola, against its closest ranking competitor, Pepsi-Cola, in a taste bud to taste bud donnybrook that for sheer zaniness outdoes anything the ad world has seen in years...
...this is precisely the sort of thing that scares moviemakers with a big bud get at stake. All too quickly they are cranking up a drearily conventionalized fiction in which Charlton Heston clenches and unclenches his jaw muscles as he tries to sort out his relationship with his son, who has inconveniently fallen in love with a Japanese-American girl the authorities erroneously believe...
...team (the announcers in ugly yellow blazers) were waiting just before 2 p.m. Saturday to answer the question of why anyone with their wits about them would be in Providence, R.I. over a sunny spring weekend. The answer came from the two teams, though at first it looked like Bud Beardmore's Terrapins were going to take the plaques and trophies back to the Chesapeake for a second straight year. By halftime, it was 7-2 Maryland and Cornell had to have wished they had stayed High Above Cayuga's Waters. But in the third quarter, the Big Red notched...
...Chicago office, looking at the 15-in. file drawer on his desk that contains some 1,500 promotional ideas, pondering which one to spring on his White Sox followers next. It is no wonder he expects more than a million paid through his gates this year. Milwaukee Brewer Boss Bud Selig, 41, comes right out and calls baseball show biz. His competition? Not other sports, but "movies, the circus, rock concerts." His market? Youth. A 1975 survey showed that the average age of Brewer fans is 25; the young have discovered that the game is cheap at the gate...