Word: buddings
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Francis D. "Bud" Riley, chief of the Harvard University Police Department, says alcohol poses a significant threat to the security and well-being of students on campus...
...favorite was the E-Trade one with the chimp crying over the death of the dot-coms. The other E-Trade commercial with the dreaming security guard was also excellent. The Budweiser take-off of its own 'wassup' commercials ('what are you doing?') was cute, as was the Bud Light commercial of the guy who spills the beer on his girlfriend after dancing in the kitchen. The running of the squirrels and the Levi's donor jeans get unusually low marks, as do (as usual) all of Pepsi's attempts at humor. No wonder I drink Coke...
...between the plays, when commercials are king - and often more entertaining than the game - capitalism still reigns, and Madison Avenue still has its dynasties. Anheuser-Busch, who brought us the once-riveting Bud Bowl, has bought 10 of CBS' $2.3 million 30-second spots. Pepsi will be all over the place, as will FedEx and Visa. EDS, who last year gave us the "cat herders" treat, is back with a running-of-the-squirrels Pamplona thing. And Bob Dole is hawking - well, it's sort of a surprise, which we won't spoil in case the game's a stinker...
...game will feature some quality old-time spots. Are we back in the advertising-as-art glory years of the '80s, when Mean Joe Greene tossed towels and Ridley Scott introduced the MacIntosh? That, like a repeat of last year's nail-biting Rams-Titans finish - or even Bud's fad-making "Wassup" spots - may be too much to hope for. But at least we won't be wondering this Super Sunday what AutoTrader.com was thinking in putting on a $2 million cartoon. (Though we may miss the dot-com zaniness of things like Cyberian Outpost's flying gerbils...
...ratings would have commanded. Now it's time to back up the money truck. S2 is reportedly getting more per ad than ER, the reigning revenue champ--all for a show that has never aired in the regular season. And as on the past Survivor, in which contestants quaffed Bud Light and used an Ericsson phone, there will be product placements from the likes of Reebok, Doritos and Target...