Word: budgeteering
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Dates: during 1960-1969
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Although I would prefer that this letter simply be taken at face value, my previous associations are not irrelevant and should be made explicit. I am currently enrolled at Harvard in the Kennedy School of Government and have been employed by the Federal Bureau of the Budget for five years...
...with their children without losing either their cool or their kids. A clutch of paperback "budget" guides are aimed at people who want to believe that they can travel abroad more cheaply than they can live at home. The opposite extreme is represented by A Millionaire's Guide to Europe, which is full of advice on how to behave as if you owned that rented Spanish villa. Or how to fly a private jet around the Continent, or hold a party in a rented windmill...
Fielding's toughest competitor?and critic?is probably Arthur Frommer, a former Manhattan attorney who writes the budget guidebook, Europe on $5 a Day. According to Frommer, Fielding writes "as though the only reason for going to Europe is to eat one grand meal after another. My people don't want to stay in hotels that have stock market tickers in the lobbies. They're people who want to test Europe?live on the Left Bank of Paris instead of the Right, eat in the same restaurants the local people eat in." Frommer's "people" are mainly travelers...
What Frommer says has the ring of solid silver. His Europe on $5 a Day outsells Fielding's Super-Economy Guide by about two to one, and one reason surely is the Fielding book's patronizing attitude toward low-budget travel. "What about the bargain-basement Continent of $1 rooms, 500 meals and 250 drinks?" reads the introduction. "Yes, you can ferret out those places?just as the visitor to New York City can ferret out a bed along the Bowery's Skid Row and a 250 meal at a soup kitchen. But you are an American." Fielding's people...
...when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half of its fiscal year. The total was boosted in part by TWA's $30 million ad budget...