Word: budgeteering
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Dates: during 1960-1969
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...President's annals, compiled on Government time, will put a little extra pressure on the federal budget; some federal agencies have hired outside historians at $50 a day. In proposing the project, however, the President has history on his side. Throughout time, kings, popes and potentates have decreed how they should be remembered. So why should Lyndon Johnson be denied? Vergil was financed by the Emperor Augustus while writing the Aeneid, and repaid his patron with lavish praise of Augustan virtues. Emperor Trajan was so taken by his triumphs, that to satisfy his pride...
...Green Berets in Viet Nam, but they exercise control over a force of 50,000 Vietnamese irregulars in 80-odd bases, mostly tiny outposts along the Laotian and Cambodian borders. They run the most economic and perhaps the most unusual operation in the war, carried out on an annual budget of just over $100 million and a seemingly limitless supply of gall and resourcefulness...
MOST testmakers conceded that their own cultural backgrounds impose a distinct bias on their questions. Arguing that all U.S. employment and IQ tests reflect the culture of white, middle-class America, Negro Sociologist Adrian Dove, 33, a program analyst for the U.S. Budget Bureau, devised his own quiz. Wryly known as the "Soul Folk Chitlings Test," it is cast with a black, rather than a white, bias. Some of his 30 black imponderables prove extremely difficult for Whitey: 1) Whom did "Stagger Lee" kill (in the famous blues legend)? a) His mother, b) Frankie, c) Johnny, d) His girl friend...
...still succeeds in crushing its viewers with ads that are too annoying, too loud, too often and just too much. Roughly 20% of TV air time is given over to commercials (see chart, next page). This year 2,000 advertisers will pour $3.1 billion into television advertising twice the budget of the poverty program reaching 95% of the nation's homes. What's more, the TV spieler has a unique license. He doesn't have to stick his foot in the door. He's already in the living room, chattering away from The Farm Hour right through Sermonette. Conveniently deaf...
...present Documenta IV more than lives up to its reputation-a particular triumph in troubled '68. The near recession in West Germany last year forced the show's budget to be slashed. The country's militant student New Left, encouraged by the success Italian youths had enjoyed in upstaging the Venice Biennale, threatened to disrupt the Documenta. Shipments from France were delayed by strikes, and artists labored through the night before the opening, installing exhibits. Still, the show began on time for a three-month run-and it was like...