Word: budgeteers
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Dates: during 1930-1939
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Into the Press last week President Roosevelt dumped a basketful of figures in the form of an off-schedule revision of the Federal budget for fiscal 1937 (June 30, 1936-June 30, 1937). Republicans and Democrats promptly began tossing billions at each other's heads in a fierce dispute over the figures' answer to a prime question of the Presidential campaign: Is the New Deal planning to spend as freely in the future as it has in the past...
When Gene Talmadge announced for the Senate last July 4 he put forward a ten-point platform which included abolition of tax-exempt Government bonds, a Federal budget of less than $1,000,000,000 per year, 2^ postage and abolition of the Federal income tax. But beyond any such fantastic reforms, beyond his abuse of Richard B. Russell Jr. and the New Deal, Candidate Talmadge stressed in his speeches, his broadsides and his weekly sheet The Statesman ("Editor: The People; Associate Editor: Eugene Talmadge") the impressive and incontrovertible fact of his Governorship: TALMADGE KEPT HIS PROMISES...
American Tobacco, which makes the biggest single time purchase on N. B. C.'s books, also carries a relatively small talent budget. Though Lucky Strike's weekly Your Hit Parade is played by routine bandsmen, it offers this season a unique merchandising trick characteristic of American Tobacco's rampant, sensation-loving President George Washington Hill. The program purports to present the week's 15 most popular songs. Mr. Hill promises to give a carton of his cigarets to every listener who correctly predicts, in order of popularity, the first three songs. By last month, the "Lucky...
...year-old cinema Morocco. Miss Dietrich, whose voice is not her most celebrated asset, fascinated listeners with a mysterious whispered drawl. The Gable personality, currently one of the most popular at U. S. cinema boxoffices, registered more favorably n the air. Since then, on a talent budget whose maximum is said to be $15,000 a week, Lux has favored the listeners of the country with an hour of high-priced acting each week from a cross-section of the cinema's most glittering stars. Since radio advertisers are quick to drop a flop, the Lux show clearly demonstrates...
...Madison the regents of the University of Wisconsin met last week to consider a proposal by budget-balancing President Glenn Frank to up tuition fees from $55 to a minimum of $70. Sidetracking the proposal, the regents voted instead to cut President Frank's salary from...