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...hardest thing a football coach has to learn is to keep a straight face. No coach-or con man-ever gave it a better try than Oklahoma's Bud Wilkinson. Those might have been real tears welling in his blue eyes as he watched his Sooners take the field against Southern California's mighty Trojans, winners of twelve straight games, the nation's No. 1-ranked college team. "Us?" sniffed Wilkinson. "Oh, we're far too slow and inexperienced to have much of a chance against their superior speed, aerial play and experience...
...handsome as a movie star, Bud Wilkinson, 47, could probably charm the mittens off a polar bear. But convince anybody that he could field a bad football team? In Wilkinson's 16 seasons at Oklahoma, the Sooners have won 14 Missouri Valley (Big Eight) Conference titles and three national championships, and rattled off victory streaks of 31 and 47 games. Only once has Wilkinson suffered the indignity of a losing season, and even out-of-state sportswriters know that when Wilkinson wails, he wins. So last week, after the Sooners outgained (360 yds. to 237 yds.) and outscored...
Undaunted by Los Angeles' 110° heat, Coach Bud Wilkinson's ground-hugging Sooners romped at will through the porous U.S.C. line, handed the Trojans their first loss in more than a year. Other scores...
Once, only professionals risked their money at the perilous pastime of making such esoteric guesses as how many potatoes would bud, the quality of hog bellies, the size of the soybean crop, and the number of cocoa beans on Ghanaian trees. But after tasting quick profits with the glamour stocks of the 1950s, thousands of amateurs-from house wives to retired mailmen-are trying for even quicker profits in the fitful, fickle commodity futures. Sales on the Chicago exchange have risen 80% in three years. Most often the amateurs lose, but the tales of what might have been keep them...
...Patterson's experiment-which only United has so far tried-has set off an argument among the nine other major U.S. airlines over whether they should follow suit. National's Bud Maytag is an advocate of the single class-but would adopt it only if all other airlines did; Eastern and Delta indicate that they might follow if United succeeds. But United's chief competitors-American, Continental and TWA-are convinced that one-class service will not spread. Last week Patterson's archcompetitor, crusty C. R. Smith, 63, president of second-place American Airlines, made clear...