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Carb awareness is building by the day--to the consternation of companies even loosely in the business of selling the dreaded carbs. They are fighting back any way they can. Anheuser-Busch, which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

Reporters, smelling doped blood, bombarded players and managers with questions and accusations. "There's no need to address anything other than baseball," Bonds said at the Giants' Scottsdale, Ariz., training camp. Commissioner Bud Selig slapped a gag order on all major-league personnel. And Gene Orza, chief operating officer of the players' union, said it would continue to fight any expansion of testing procedures because steroids "are not worse than cigarettes." To which some major leaguers must have thought, Show me a cigarette that can help me hit 73 homers a season, and I'll buy a carton...

Author: /time Magazine | Title: Sport: Baseball Takes A Hit | 3/15/2004 | See Source »

...find it on an anatomical chart. It's about context and tone, a subtle and very subjective judgment. Arguably, Jackson's lightning flash was no more offensive than several ads that ran during the Super Bowl and focused on humiliation, especially sexual humiliation, especially of women. In spots for Bud Light, a woman on a date was farted on by a horse; another was hit on by a horny monkey...

Author: /time Magazine | Title: Television: The Hypocrisy Bowl | 2/16/2004 | See Source »

...company's latest scent, Enjoy, carries notes of blackcurrant bud, green banana and pear. Observes Michael Edwards, author of the yearly guidebook Fragrances of the World: "Gourmand notes in perfumes are comforting...

Author: /time Magazine | Title: Gourmet Perfumes | 1/25/2004 | See Source »

...chocolate and caramel, and J. Lo's Still Jennifer Lopez, which features top notes of sake. "Rum, licorice, milk and rice flavors are now used in perfumes frequently," says Jean-Michel Duriez, a perfumer for Jean Patou Paris. The company's latest scent, Enjoy, carries notes of black-currant bud, green banana and pear. Observes Michael Edwards, author of the yearly guidebook Fragrances of the World: "Gourmand notes in perfumes are comforting...

Author: /time Magazine | Title: Gourmet Perfumes | 12/22/2003 | See Source »

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