Word: buell
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...thing on an album this diverse. The only real failures on the album are “Bebe Buell” and “Country Interlude,” although there are some tracks that are certainly less mentionable than those above. “Bebe Buell,” while perhaps the most lyrically light—“This ain’t groupie love ’cause you mean so much to me / You’re my Bebe Buell, you’re my Puerto Rican Pamela Lee?...
...recent years, many young people have been drawn to sport bikes by Honda, Ducati, Kawasaki and Suzuki. Harley-Davidson also owns a line of products under the Buell brand. But it may make sense to transport some of those products to a new sport-bike line bearing the Harley-Davidson brand, pricing them at roughly the same point as its Sportster line, or less...
Every part on a new model has a team comprising a purchasing engineer, a design engineer and a quality engineer--called PDQ--in charge of taking that part from concept through production. "The three of them together act as a business," says Tony Stefanelli, Buell's senior platform director. "They're like entrepreneurs, developing a product that they sell back to Buell every day on the assembly line." Instead of handing off their work to the line engineers, Buell designers own their parts through the manufacturing process. "If your part design isn't working, you have to go over...
...Buell's collaborative style has led to some of the most innovative designs in motorcycles in recent years. "More than any other place I have been, we have a real blank-sheet-of-paper approach," says Stefanelli. Buell was the first to fit an exhaust underneath the bike so the weight stays low for better control. It was the first to put oil in the swing arm and fuel in the frame to distribute weight more evenly. And it pioneered a perimeter brake disk--replacing a central disk around the hub--that weighs a third less than the standard system...
...Still, Buell fans are usually fanatics. "Once you're into Buell, you'll never go back," says 27-year-old Brian Cessna of York, Pa. Erik Buell's enthusiasm trickles down. "It's not just the bike but what the company stands for that can make people enjoy the ride too," he says. Heading to the airport on the back of a Buell, I'm beginning to understand. The smooth, hour-long journey along the highway--tunes blaring, my leathers flapping in the wind--was exhilarating but strangely relaxing. I stepped onto the plane feeling just a little bit cooler...