Word: buenaflor
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...morning this month, Dr. Michael Buenaflor, a family practitioner in Northampton, Pa., took a call from a patient who wanted a prescription. And not just any prescription. The caller insisted on Nicorette, a drug intended to help people stop smoking. How did he find out about it? From an advertisement. When Buenaflor suggested that the drug might not be appropriate for prolonged use, since the patient had a heart condition and an ulcer, the man hung up and took his "business" elsewhere. Concludes Buenaflor: "The pressure to use these drugs is incredible...
Congress has noticed the ads, and Michigan Democrat John Dingell is among those considering new restrictions. In the meantime, many doctors have taken a fresh interest in the popular media. Says Buenaflor: "We need to keep an eye on the competition...
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