Word: bufferin
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Dates: during 1960-1969
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...line of lipsticks, nail polishes and other cosmetics keyed to its hair colors. In a business of tough competitors and fickle customers, Schwartz spends $10 million yearly to develop new products, more than $75 million on advertising. Among Bristol-Myers' contributions to American civilization: the first buffered aspirin (Bufferin), the first non-peroxide hair coloring (Born Blonde), the first roll-on deodorant...
...screen, who is presumably worthy of her favors. Phil Silvers extols Pream. Mamie van Doren, with a kind of exactitude of casting, appears in a $39.98 dress covered with glittering beads for a Los Angeles discount house. She also works for Aqua Velva. Joseph Cotten discusses the miracle of Bufferin, and so does Arlene Francis, for which each was paid $50,000. Imogene Coca appears for Armstrong Cork. Louis Jourdan, surprisingly, appears for Prell Shampoo. The Lustre-Creme seraglio has included Jill St. John, Juliet Prowse, Jeanne Crain, Jane Powell, Sandra Dee and Stella Stevens...
...story was buried about as deep in the New York Times as a story can get. Bristol-Myers Co., reported Times Columnist Peter Bart on page 66 one morning last week, had switched its $11 million Bufferin account from one ad agency to another. The Bufferin switch was also immured, on the same day and in nearly identical construction, by Columnist Joseph Kaselow of the New York Herald Tribune. Eventually, the Bristol-Myers item made two afternoon Manhattan papers and flashed crosscountry to be interred in those posterior reaches of the daily press where the average reader seldom if ever...
...industry now manufactures 27 million Ibs. of aspirin a year - enough to fill four 100-car freight trains, enough for the 16 billion straight, five-grain aspirin tablets that Americans swallow each year, plus an even greater amount for the children's miniature aspirin and such formulations as Bufferin, APC tablets, Coricidin and Alka-Seltzer...
FASTEST PAIN RELIEF CLAIMS of Anacin, Bufferin, St. Joseph and Bayer aspirin that boom unceasingly at TV viewers are false advertising, FTC charges. "There is no significant difference in the rate of speed," says FTC. FTC says Anacin tablets neither "relax tension" nor "help overcome depression" as advertised...