Word: bufferin
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Dates: during 1970-1979
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...complaints name three firms, American Home Products (Anacin and Arthritis Pain Formula), Bristol-Myers (Excedrin, Excedrin P.M., Bufferin) and Sterling Drug (Bayer aspirin, Cope, Vanquish, Midol). On the basis of research by the Food and Drug Administration, the FTC says that there is no reasonable basis for claims that any of the analgesics is better than any other, or that they relieve nervous tension. There is, says the agency, "a substantial question as to the validity, sig- nificance or interpretation of tests and studies related to such claims...
...Geritol and FemIron remedy tiredness, loss of strength or nervousness. The FTC turned the case over to the Justice Department, which is suing for $1,000,000 in penalties against Williams and its agency, Parkson Advertising. Similarly, the FTC has been investigating the advertising promises of Excedrin, Anacin, Bufferin, Bayer, St. Joseph aspirin and other analgesics since the early 1960s. It has issued complaints and proposed guidelines, but its efforts remain bogged in the courts on procedural technicalities...