Word: bufferin
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There are nights on the tube when Scourby (pronounced Score-bee) seems to be the only voice in town. He has sold Excedrin and Bufferin, touted Mrs. Filbert's Margarine and eulogized the Peace Corps. He has lent his narrative authority to TV documentaries from the classic Victory at Sea to the National Geographic special "Amazon" on CBS last month. And even when he is not available, Scourby remains a resident genus on Madison Avenue. Creative directors are constantly demanding of their casting departments, "Get me a Scourby voice," or "I need the Scourby sound." The commercial business being...
...York's Tom Wesselmann silk-screened the image of a nude onto plastic, then shaped it to capture its contours as well. Britain's Eduardo Paolozzi used eleven colors for Wittgenstein in New York, incorporated such city elements as jets, skyscrapers, and the man from a Bufferin ad to tick off hectic modern life. Roy Lichtenstein printed his Moonscape on metallic plastic that shimmers like aluminum foil. Claes Oldenburg made a serigraph print and attached a rust-colored felt...
...bisonburger, he had to pronounce it "not for the Japanese palate." Since television in most of the world is government-owned and often without advertising, tourists are fascinated by American television, particularly the commercials, which left Swedish Visitors Inga and Rune Svensson with the impression that "Americans live on Bufferin...
...line of lipsticks, nail polishes and other cosmetics keyed to its hair colors. In a business of tough competitors and fickle customers, Schwartz spends $10 million yearly to develop new products, more than $75 million on advertising. Among Bristol-Myers' contributions to American civilization: the first buffered aspirin (Bufferin), the first non-peroxide hair coloring (Born Blonde), the first roll-on deodorant...
...screen, who is presumably worthy of her favors. Phil Silvers extols Pream. Mamie van Doren, with a kind of exactitude of casting, appears in a $39.98 dress covered with glittering beads for a Los Angeles discount house. She also works for Aqua Velva. Joseph Cotten discusses the miracle of Bufferin, and so does Arlene Francis, for which each was paid $50,000. Imogene Coca appears for Armstrong Cork. Louis Jourdan, surprisingly, appears for Prell Shampoo. The Lustre-Creme seraglio has included Jill St. John, Juliet Prowse, Jeanne Crain, Jane Powell, Sandra Dee and Stella Stevens...