Word: bufferin
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...story was buried about as deep in the New York Times as a story can get. Bristol-Myers Co., reported Times Columnist Peter Bart on page 66 one morning last week, had switched its $11 million Bufferin account from one ad agency to another. The Bufferin switch was also immured, on the same day and in nearly identical construction, by Columnist Joseph Kaselow of the New York Herald Tribune. Eventually, the Bristol-Myers item made two afternoon Manhattan papers and flashed crosscountry to be interred in those posterior reaches of the daily press where the average reader seldom if ever...
...industry now manufactures 27 million Ibs. of aspirin a year - enough to fill four 100-car freight trains, enough for the 16 billion straight, five-grain aspirin tablets that Americans swallow each year, plus an even greater amount for the children's miniature aspirin and such formulations as Bufferin, APC tablets, Coricidin and Alka-Seltzer...
FASTEST PAIN RELIEF CLAIMS of Anacin, Bufferin, St. Joseph and Bayer aspirin that boom unceasingly at TV viewers are false advertising, FTC charges. "There is no significant difference in the rate of speed," says FTC. FTC says Anacin tablets neither "relax tension" nor "help overcome depression" as advertised...
...clinical tests have consistently shown that addition to aspirin of the particular antacid mixture (i.e., Di-Alminate) used in Bufferin invariably doubles the rate of absorption of aspirin into the blood stream during at least the first thirty minutes after administration...
...gastric tolerance is concerned, no published report to date approaches, in our opinion, the caliber of our recent Michigan study. There, tablets of Bufferin, the four leading commercial brands of aspirin, and an inert placebo were administered on different occasions to each of 146 human subjects who presented a history of previous stomach upset from each of the four brands of aspirin. Less than 7% of the subjects reacted to Bufferin. That suggestibility played no role whatever in these studies is evident in that only one of the 146 subjects noted stomach upset from the inert placebo...