Word: bug
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...Next door in Thailand, streets and shopping malls are filled with carts selling all sorts of creepy crawlies. The Thais consume around 300 tons a year, and estimates put the bug business at $50 million annually?about the same as the country's pizza business. For about 50? a bunch, the adventurous eater can snack on a variety of 20 kinds of insects (depending on the size of the bunch and who's selling it), from fried beetles to waterbugs. But the Big Mac of bugs has to be grasshoppers, which taste a bit like shrimp. Would you like fries...
...PEDDLING BUG SPRAY AND LIBERALISM...
...Judge cartoon led to a livelihood. In it, a dragon crawls ferociously into the bed of a "mediaeval tenant" who complains, "And just after I'd sprayed the whole castle with Flit!" Flit was a bug spray, and its manufacturer, Standard Oil of New Jersey, soon hired Geisel to create an ad campaign. "Quick Henry the Flit!" became one of the best-known catch phrases from between the wars. (It lingered decades later in a cartoon, appearing in one of Harvey Kurtzman's magazines - Trump or, more likely, Help! As I recall it, a man summons his butler with...
...Flit ads were a sensation, and are still funny, especially those that no corporation would approve today. A girl with her brother explains to dad: "Willie just swallowed a bug, and I'm having him gargle with Flit." A male and a female mosquito stand before a minister mosquito, with a scowling fourth figure holding the spray at the groom: "The Flit Gun Wedding." A bug stands in front of the business end of the spray gun, a rope attached to the pump: "The suicide." In a tribute to his ancestors, Geisel did one ad in semi-German: "Quick Heinrich...
...Department had called on director Frank Capra to amass a film unit, mainly for documentaries that would instruct soldiers and citizens on the government's enemies, aims and ideals. (From this unit came the "Why We Fight" series and many other powerful non-fiction films.) Geisel, who had sold bug spray and motor oil through humor, and honed his satirical skills on the isolationists for PM, was the prefect recruit for this task. At the end of the war this son of German-Americans wrote a training film called "Your Job in Germany," which said that the German people would...