Word: bugaboos
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Dates: during 1930-1939
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...Chief bugaboo of Adman Collins' life is dullness. "When I pick up a newspaper or look at a magazine." he says, "I find 95% of the copy is deadly serious, in fact downright dreary." Most advertising he finds even worse. Though alert copywriters should pounce merrily on "humor . . . and the human element in situations and merchandise," he warns that they must not be funny more than 5% of the time. He admits: "I do not think there is anything funny about a Baldwin locomotive." Chief tenet of Adman Collins' advertising creed is honesty. He deplores the blasts...
...Finance Corp. after which R. F. C. is patterned almost item for item, he evolved and put to use his economic theory in the 1921 slump. He knows to a nicety how many millions or billions of dollars one needs at one's elbow to annihilate this or that bugaboo of deflation. It may not be necessary or practical to use them all but psychologically their very handiness makes them effective...
...Current bugaboo of the age is Overproduction. Confronted with this monsterword, hundreds of earnest committees throughout the land have been called upon for a solution. Some, driven to despair, if not insanity, have recommended the destruction of whatever there happened to be a surplus of. Such a remedy was the Federal Farm Board's recommendation - never followed - that cotton farmers plough under every third row (TIME...
...Robert T. Pell While M. Laval was reasonably sure that he could manage Josette, the Premier was quite sure that he could not manage the U. S. Press, a horrid BUGABOO. What to do? The answer last week was Little Bob Pell, first U. S. citizen ever appointed press contact man by a French Premier...
Browne finds an interesting analogy to Christianity under the Roman Empire. "Like Communism in the twentieth century, the new religion was made the bugaboo and the scapegoat of the age. . . . There was a frowardness about it, a loud insurgency, which made it seem a thousandfold its size. (The analogy with Communism is disconcertingly close.)" When Christianity became legal, then official, it began what Browne describes as a reign of terror. "Of all the virtues possessed by the Christians, tolerance was last and least." Under Julian the Apostate's empery came a brief interregnum. Even St. Augustine is flayed by Author...