Word: bugs
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Dates: during 1960-1969
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...never have given him the job. By last week, when Nordhoff died of a heart attack at 69, Wolfsburg had grown from a hamlet to a bustling city of 85,000 as home base for West Germany's largest industry. With assembly plants from Africa to Australia, the bug was the new Model T, a ubiquitous symbol of the West German economic resurrection. Although Italy's Fiat last summer overtook VW as the world's fourth biggest automaker (behind the U.S. Big Three), Volkswagen's total sales last year reached $2.3 billion, even after the West...
...miracle at Volkswagen mainly by his love and knowledge of his business and an endless capacity for work. On a seven-day week, with only a few hours off for sleep, he started with 7,000 workers, and, after weeks spent clearing the rubble, began turning out the prototype bug designed before the war by Ferdinand Porsche. The product, he knew, was "a poor thing, cheap, ugly and inefficient." Its engine would expire after 10,000 miles, its brakes and springing were atrocious...
Although Volkswagen over the years modified virtually all of the bug's components and introduced new models such as a microbus and station wagon, Nordhoff held to his proven formula of keeping the basic VW's lines unchanged from year to year, thus improving resale value. Last spring, his own Wirtschaftswunder long since accomplished, Nordhoff announced that he would retire at the end of 1968, and in a typically efficient manner said he intended during his last months at VW "to put my house in order." He thereupon groomed Kurt Lotz, former chairman of a Mannheim electrotechnical firm...
Died. Frank Freimann, 63, president since 1950 of Magnavox Co., who prodded the once small electronics firm out of components and into the consumer market; of a heart attack; in Manhattan. Whether it was tubes and resistors or TV sets and stereo consoles, Freimann was a bug about bugs: either make it right or not at all. Nor did he join the postwar race to discount, sold only at a fixed price-and made it stick so successfully that sales last year topped the $400 million mark...
Bergman caught the collecting bug in 1954, soon met Surrealist Wilfredo Lam and through him acquired an interest in surrealism. He also acquired Roberto Malta's Onyx of Electro, a key exhibit in the survey of Dada and surrealism opening this week at Manhattan's Museum of Modern...