Word: buick
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Dates: during 1930-1939
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...augmented from other sectors as additional bell-batteries lift up the chorus of their steel-tougued throats. It is nearly time, and the sleck-and-sturdy parade begins. With calculated smoothness, Packard follows Pierce, and Pierce follows Lincoln, with here and there in the procession a disdained Buick. At the proper spot each pauses, ejects a human cartridge or so, and moves off while the full feed belt behind fidgets for its turn. There is no hidden sheen here. No sheen in the clothing, at any rate. They are impeccable--the soft white spat, glove, nosegay--the starchy white shirt...
...fortune, is a severe disappointment, and serves only to focus attention on Miss Del Rio, who has been permitted variations on her old role as the femme fatale. She is hown consorting with sinister Orientals, attempting to shoot Mr. Sanders down in cold blood, driving about Shanghai in a Buick cabriolet, which does credit to Director Eugene Forde and in an excellent sequence she is shown fighting her way through a terror-stricken mob during an air-raid. Perhaps the most enjoyable scene, however, is that in which she renders a blues song in a languid, husky monotone, and then...
...sample distribution system is that of Buick, which has 18,000 men engaged in making its cars, 22,000 in selling them. Buick has 3,138 retailing dealers and seven distributors, covering big territories in the West. Buick also has 29 zones with managers and staffs paid by Buick to assist and instruct dealers in every way possible. For dealers are private capitalists, not employes. The average Buick dealer is an 85-car-a-year man. Starting out as such, a prospective dealer would have to show Buick, before he could get a contract, that...
From genial, red-faced Sales Manager William F. Hufstader, Buick dealers buy their cars direct from the factory at 25% below retail prices, a practice standard in the industry. Thus a $1,000 car costs a dealer $750. Out of the $250 difference a dealer must pay his overhead and clear a profit. So far this year Buick dealers, according to Bill Hufstader, have netted twice as much money as last. Makers are cagey about mentioning dealer profits, but Buick dealers probably average about $78 net for every $1,000 in sales, not counting a 20% reserve for used...
...Buick comes in four series, all straight-eights, with convertibles available in the first three. Optional at $102.25 extra on the low-priced Special Series 40, not available on higher-priced models, is an automatic gear-shift-a lever at right angles to the driving post just below the steering wheel. One movement is necessary, all others are automatic, eliminating 80% of clutch operation, cutting engine r.p.m. 18% by a new fourth speed. Also new is coil-type rear-springing...