Word: buick
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Dates: during 1940-1949
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...Vice President Louis Clifford Goad, 47, Fisher Body boss, moved up to head the new body-and-fabricating division, which will coordinate the activities of Fisher Body and the "B.O.P." (Buick-Oldsmobile-Pontiac) assembly plants...
Getting the Eye. Red Curtice was the heir apparent chiefly because of his spectacular job as boss at Buick. An Eaton Rapids (Mich.) boy, Curtice worked as a short-order cook, pushed a fruit cart, clerked in a woolen mill during high-school days. He worked his way through the Ferris Institute at Big Rapids, and, after graduation in 1914 as an accountant, became a bookkeeper in G.M.'s AC Spark Plug division at Flint. Next year he became comptroller at 21, the youngest executive in the auto industry. After a hitch in the Army in World...
...Curtice was sent "around the corner" in Flint to Buick. The depression had hit the whole industry, but Buick, which had nothing to meet the switch of buyers to lower-priced lines, almost fell apart. In that year it made only 40,621 cars...
Moon-Shooter. Curtice and his ace salesman Bill Hufstader rebuilt the dealer organization, brought out low, medium and high-priced Buicks that could compete in almost any price range. By 1941, when Buick turned out 316,251 cars, they had pushed from eighth place to fourth, crowding out Dodge, Pontiac and Oldsmobile along the way. Once when the late Bill Knudsen saw one of Curtice's sales forecasts, he muttered: "Well, by Got, you can't shoot the moon unless you see it first, you know." Curtice not only made Buick one of G.M.'s most profitable...
...moon Curtice has been trying to shoot recently is Plymouth's No. 3 sales position. Since war's end, Curtice has stepped up Buick's capacity to 500,000 cars a year but he has not been able to get enough steel to run full blast. Nevertheless, he has been treading hard on Plymouth's heels. At this time last year, Plymouth's lead over Buick in new car registrations was 43,130; last week it was only 37,308. As Red Curtice says: "In this business you can't stand still...