Word: buick
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Dates: during 1950-1959
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Faith v. Doubt. Buick Boss Edward T. Ragsdale, who set off last week on a nationwide tour of 26 cities to enlist the aid of Buick's 3,500 dealers in "a crusade for confidence in the nation's economy," thought he had the reason for the slump...
...Buick choice by no means ended the excitement along Madison Avenue. At week's end the top agencies were scrambling just as hard for the Chrysler account that McCann-Erickson dropped. Up for grabs also is the $5,000,000 Lincoln account. Young & Rubicam gave it up three weeks ago when it decided it could not get along with new Lincoln Boss James Nance...
...eight busy weeks Buick Boss Edward T. Ragsdale shopped Madison Avenue looking for a new agency for the $24 million Buick account (TIME, Jan. 6). In the sweepstakes a dozen agencies gave him every kind of sell-hard, medium and soft. He was mobbed by grey flanneled greeters, hailed by groups with big campaign buttons and placards plugging their wares. The only top agency that seemed to stand aloof was McCann-Erickson; everyone assumed it was not in the running because it already had the competing $26 million Chrysler account...
...pulled a surprise of his own. He hurried over to Chrysler and told the astounded officials that, as of June I, he was dropping their account. Why? One big reason is that Harper obviously sees a chance to land more G.M. accounts if he does a good job on Buick. Furthermore, there were prospects that Buick would step up its spending in an all-out effort to bolster its badly skidding sales, hurt by Buick's stodgy styling. Buick, in third place only two years ago, is now in fifth, behind Plymouth and Oldsmobile. What Ragsdale apparently wanted...
...blonde. The redhead is a twice-married divorcee who goes under the name of Marguerite Barnes. 36. Stengle turned out to be supporting "Bonnie" Barnes with a good deal more than his arm. He paid most of the rent of her apartment in Philadelphia, helped pay for a Buick convertible, plied her with jewelry, cash and other gifts, including a grandfather clock. When she asked where all the money came from, he blandly explained that he made a princely sum as superintendent...