Word: buick
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Dates: during 1970-1979
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...line, President Elliot Estes notes: "We guessed in favor of the six-cylinder engines. But right now sales are running 60 to 40 in favor of the fours." GM is getting no help from its big cars either. Sales of the standard Chevrolet are off 20% since January; Buick Le Sabres are limping almost 29% behind 1978's pace, and purchases of the Oldsmobile 98 are down...
...give it a slightly different body, as well as a different name. Chevrolet's model will be called the Citation, and it will replace the current Chevy Nova. Three other divisions will use the same names that they now have on their compacts: Pontiac Phoenix, Oldsmobile Omega and Buick Skylark. The cars will be classified as 1980 models, giving them a five-month sales lead over the later-starting competitors that will come out when the model year formally begins in the autumn. Between April and September, GM aims for sales of 325,000 X cars. Company executives talk...
...exteriors shrink, automakers are turning more and more to front-wheel drive as a way to maintain interior space; it eliminates the transmission hump in the floorboards. Buick's Riviera has front-wheel drive for 1979. In the spring, GM will introduce a front-wheel drive Chevy Nova. Ford has lagged behind GM and Chrysler (with its Omni/Horizon) in getting into front-wheel drive; its only entry in the field now is the Fiesta, which it makes in Spain and sells in the U.S. But Ford intends to produce a front-wheel-drive car domestically...
...efforts, Walker makes about $200,000 a year. He travels in a chauffeured black Cadillac, which he briefly exchanged during the 1973 energy crisis for a wine-red Buick, and frequents the fashionable Burning Tree Golf Club and Sans Souci Restaurant, where a salad of Bibb lettuce and anchovies is named in his honor. But he also cultivates a deceptively down-home cornpone image. He and Wife Harmolyn rarely go out at night. Most of their entertaining is casual, such as weekend barbecues-over mesquite wood from Texas. Walker has another specialty: fried catfish. Says he: "You get some Yankees...
Also faring well, but not as well as expected, are Detroit's "scaled-down intermediates," mainly such mid-size GM cars as the Oldsmobile Cutlass, Pontiac Grand Prix, Buick Century and Chevrolet Monte Carlo. Lighter and more economical than their ancestors, the new middies' prices are causing some buyers to balk over what they see as getting less car for more money. That has put dealers on the spot. Says Detroit Ford Dealer Jim McDonald: "The customers feel that since a car is smaller, it's bound to have less in it. Our job is basically education...