Word: buick
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Dates: during 1980-1989
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...real test of Ford's bold move, though, will be consumer reaction to the new Ford Tempo and Mercury Topaz. These compacts are competing against General Motors X-cars, the Chevrolet Citation and the Buick Skylark, and Chrysler's K-cars, the Dodge Aries and the Plymouth Reliant. Developed at a cost of $1billion, the Tempo and Topaz were introduced in May. As part of an extravagant rollout, the cars were launched on the flight deck of the aircraft carrier Intrepid, docked at a Hudson River pier in New York City. Said Chairman Philip Caldwell...
Aside from the Mustang, LeBaron's only other Big Four counterpart already on the market is Buick's Riviera convertible, which came out in April. At about $25,000, the soft-top Buick is less a competitor than an elegant showpiece car, one of the most expensive built in America. Only about 2,000 have been sold...
...parking lot around the Hazel Park Lounge and Bowl is full. The men's Monday-night bowling league has arrived. The cars bear testimony to hard times. In the '70s, the boom years, those cars would have been new. Now only an occasional '82 Buick Regal or Chrysler Le Baron gleams hopefully among older Coupe de Villes, Torinos and Caprice Classics. A Thunderbird stands in ruinous decay next to the embarrassing glint of a new Toyota. An ancient Ford station wagon, held together by spit and masking tape, boasts a bumper sticker that says: THUMBS...
...gaudy colors, it is illogical that any anemic shade should be called (as convention calls it) natural. And it is preposterous to put that label on synthetic stuff. If man-made plastics possess a natural color, then it is fair to ask: What is the natural color of a Buick...
...evening last week when a passenger in the car suddenly placed a .38-cal. pistol to the back of his head and fired a single shot. The Continental swung out of control and smashed into a parked car. The assassin jumped out and climbed into a trailing red Buick LeSabre, which then sped away. But the victim happened to be Nat Masselli, 31, son of Mobster William ("Billy the Butcher") Masselli, 55. And that made the hit something special...