Word: buick
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...dealer, who averaged 125 sales a month last year, is now selling at the rate of 175 cars a month. Half of the cars are selling at profits of only $100 to $200 each. He expects to boost his volume to 250 a month by March. Said a Southern Buick dealer, who offers a $300 discount on the Special: "For profit and volume, business is the best it's been since the Korean war." If Ford and Chrysler follow G.M.'s lead to curb bootlegging, dealers expect that business will be even better when the normal January-March...
...Peter) O. (for Olai) Peterson, 58, was elected president of Mack Trucks, Inc., succeeding E. D. Bransome, who continues as board chairman. Norwegian-born, Peterson was brought to Michigan by his parents when he was six. After high school he got into the auto business as a Buick car inspector, went to Studebaker in 1919, where he rose to be director of purchases in 1933, manufacturing vice president in 1947 and executive vice president...
...Buick Division of General Motors, currently sponsoring Milton Berle on NBC, announced that it had signed Gleason to a $7,000,000 contract to begin on CBS next season, with an option after two years for a third year at $4,000,000.* This fat deal, Gleason admits, was in the works for some time. In fact, NBC was in on the dickering, too. "All you gotta do," says Gleason, "is rub two networks together and you get a fire." When the figures were set. Jackie recalled: "First they said $6,000,000 and my mouth dropped open. They mistook...
...Buick drops Berle at the close of this season, but Berle's spokesmen expect other sponsors to come scrambling for the honor of paying his TV bills. In any event, Berle has a 30-year contract with...
Reflections at Sea. On a seagoing day (his first after winning the Nobel Prize), Hemingway's big Buick station wagon bounces through the suburbs along the Havana wharfsides by 9 a.m. The Pilar is a hardy, 42-foot craft with two Chrysler engines, built to Hemingway's specifications 20 years ago. Hemingway carefully supervises the provisioning of the Pilar's iceboxes for a hot day afloat-several brands of beer for his guest and the mate, some chilled tequila for Skipper Hemingway. He consults with his mate, an agile, creased Canary Islander named Gregorio Fuentes. Then Hemingway...