Word: buick
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Topics ranging from Nietszche to parietal rules, from Buick convertibles to Senator McCarthy, and from the Harvard Corporation to the Radcliffe girl's stockings, were all brought into discussion at the Harvard Club of Boston last night. Debaters from Harvard and Oxford were arguing: "Resolved, That progress depends on the unreasonable...
...camera crisis racked the Buick-Berle Show. Tiny Ruth Gilbert (Mrs. Emanuel Feinberg), who plays Max, a secretary madly in love with Milton, is scheduled to have a real-life baby in February. Unfortunately, as one of the show's producers puts it, "she looks as if she's going to have it today." Since her comic line is that she passionately wants to marry Berle, her pregnancy presented a problem that has, so far, been avoided only by keeping her seated at a desk. Berle's writers suggested that she be written out of the show...
...Dressed for a Party." Back in Flint, Curtice weeded out the deadwood, kept the good. Under his predecessor, every section of the Buick operation went its own way, with production problems being blamed on engineering, engineering problems blamed on styling, and so on down the line. Curtice called in the heads of all departments on major decisions so that each might know the others' problems and help in their solution. He also had the ads changed to plug the theme that Buick was an auto for the young, with such headlines as DRESSED FOR A PARTY-POWERED...
...Curtice medicine soon took effect. In a year Buick's sales rose 44% to 63,067, in two years more to 160,687. In the black days of 1938, while the rest of the industry slumped 47%, Buick's sales slipped but 19%, and Buick went from sixth to fourth in the business. By 1941 it had sales of 308,616, or 8.4% of the auto market...
Under Curtice in World War II, Buick turned out 75,000 Pratt & Whitney engines, 2,507 M18 tank destroyers and an arsenal of artillery shells. By the time Charlie Wilson picked him as his right-hand man in 1948, Curtice's interests ranged over all of G.M. But in his new job as executive vice president, Curtice could apply one of his greatest talents as overall styling boss of the corporation...