Word: buick
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...also showing off their 1955 entries. The new Pontiac is 2½ in. lower and as much as 3.5 in. longer than this year's. The new V-8 engine has stepped horsepower up from 127 to 180, and an optional carburetor will boost it to 200 h.p. Buick, Olds and Cadillac, which made complete model changes last year, have only face-lifted the models to be shown in the next few weeks. But there are dozens of engineering changes. Cadillac has a 260-h.p. engine, up from 230. In its new Dynaflow transmission, Buick has new, variable-pitch...
...feeling for cars, likes to trick up his own cars with new gadgets and styling changes. While former President Charlie Wilson was content to travel around in a sedate Cadillac sedan, Red Curtice likes to dash around his home town of Flint in a sporty grey-blue Buick Skylark. (He had it fitted with a wrap-around windshield long before it came out on the production models.) For Vice President Earl, who has built up the greatest industrial designing organization in the world, Curtice is a one-man poll to test new ideas. The trick, says Curtice, is simply...
...dozens of occasions, Curtice has displayed his knack for picking automotive winners. In 1940 he brought out the first two-tone car. In 1948, for a special investment bankers' show, Curtice ordered a Buick combining the all-weather protection of a coupe with the sporty look of a convertible. The car was the Buick Riviera, the nation's first mass-produced hardtop convertible, a style that proved so popular that it now accounts for 54% of Buick's sales...
...line, which will go on sale in mid-November, is as much as 2 in. lower, at least 1 in. wider than present models. Low-priced Plymouth, which was jostled out of third place this year by G.M.'s Buick, will be stretched 10½ in. to an overall length of 204 in. (v. 198 in. for the current Ford, 196 for the current Chevrolet); medium-priced Dodge will be 212 in. long, only 4 in. shorter than Cadillac. Up and down the line, every model will have bodies that taper gracefully in at the top, wrap-around windshields...
Businessmen themselves now recognize that efficiency sets its own limit on bigness unless the company, in effect, breaks itself up into smaller corporations, i.e., nearly autonomous units that actually compete with each other in the way that General Motors' Buick competes with G.M.'s Oldsmobile. Thus, the industrial giants have actually intensified competition. In the auto industry, for example, competition has grown so fierce that the smaller independents feel they can survive only by combining into new giants. The consumer has benefited by better cars at lower prices...