Word: buick
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...that only a few of the biggest sponsors can afford more than a half-hour show; color TV will increase the costs. When the cost of Milton Berle's Tuesday night hour soared from $17,500 to $150,000 a week, it became too much even for Texaco (Buick has since taken over...
Prices were little changed, but only Chevrolet and Pontiac looked much like the 1953 models, and even Pontiac brought out a new series, the Star Chief, to give car buyers a sporty-looking car at slightly higher prices ($100 more) than 1953 models. Buick was new from wheels to wrap-around windshield (TIME. Jan. 11) and so were the Cadillac and Oldsmobile: ¶ Oldsmobile is two inches longer and three inches lower. The lines are long and sweeping, with a massive grill, recessed front doors and a wrap-around windshield...
Muscle for Buick. Credit for the new cars goes to President Curtice and Design Boss Harley Earl. At 60, Curtice is probably the best auto salesman in the world, though he never personally sold a car in his life. He believes that style, plus power and the razzle-dazzle send-off of the Motorama, is the way to sell cars. When Curtice became Buick boss in 1933, Buick was making only 40,621 cars a year, and buyers turned up their noses at the design...
Curtice jacked up the designers and salesmen, brought out Buicks priced to compete all along the line. Within five years, Buick was in fourth place in the industry, muscling out Dodge, Pontiac and Oldsmobile along...
...divisions are planning record years. Buick wants to bump Plymouth out of third place in the industry (while Ford wants to bump Chewy out of first...