Word: buick
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...show his confidence in his new models, Wiles has scheduled first-quarter Buick output at 135,000 cars, up nearly 10% from the same period last year. Buick's goal for 1954: to push Plymouth out of third place in auto sales...
Nearly every motorist would like a sports car-or something close to it-if it had the comfort, roominess and reasonable price of the traditional family auto. In Flint, Mich, this week, Buick's General Manager Ivan L. (for Lester) Wiles, 55, took the wraps off what he thinks should fit the bill. It is Buick's Century, a new line that comes close to being a sports car for the family...
Sleek and low (60½ in.), Buick's Century is designed to sell in the $2,300 price range between the Special and the Super (without such equipment as radio & heater). It is built on the Special's wheelbase (122 in.), but under the hood it has the same 200-h.p. engine as the Roadmaster. It will be available as a station wagon, two-door Riviera and four-door sedan...
...Century, however, was not the only new car to roll off Buick's production line. For the first time in 18 years, Buick redesigned its entire line in the same year, at a cost of about $45 million. While most prices were unchanged from last year, the basic factory price of the Super convertible was cut $60 (to $2,700), while that of the Skylark sports car was slashed...
...their work forces. Still unaffected are General Motors and Ford Motor Co., both of which are planning higher output of their cars in the first quarter of 1954 than in the same period of 1953. The Ford-Chevrolet race for supremacy appeared to be starting its second lap, and Buick, planning a 10% increase, was gunning for Plymouth's third position...