Word: buick
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...Bill") Hufstader, 53, Buick's sales manager, was made sales boss for all G.M., replacing Wendell Lewellen, who resigned...
...Ivan L. Wiles, 50, Buick comptroller, was named a vice president and took over Curtice...
...Vice President Louis Clifford Goad, 47, Fisher Body boss, moved up to head the new body-and-fabricating division, which will coordinate the activities of Fisher Body and the "B.O.P." (Buick-Oldsmobile-Pontiac) assembly plants...
Getting the Eye. Red Curtice was the heir apparent chiefly because of his spectacular job as boss at Buick. An Eaton Rapids (Mich.) boy, Curtice worked as a short-order cook, pushed a fruit cart, clerked in a woolen mill during high-school days. He worked his way through the Ferris Institute at Big Rapids, and, after graduation in 1914 as an accountant, became a bookkeeper in G.M.'s AC Spark Plug division at Flint. Next year he became comptroller at 21, the youngest executive in the auto industry. After a hitch in the Army in World...
...Curtice was sent "around the corner" in Flint to Buick. The depression had hit the whole industry, but Buick, which had nothing to meet the switch of buyers to lower-priced lines, almost fell apart. In that year it made only 40,621 cars...