Word: buick
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General Motors Corp.'s Buick Division had paid some $50,000 to sponsor the broadcast, was committed to pay about $35,000 more for the first 15 minutes of air time, was prepared to pay proportionately for as many additional 15-minute periods as the broadcast might...
...Chief rushes to fires, not in a common red car which is reserved for lowly district chiefs, but in a shiny 1937 black Buick. However, to a remark that it must be enjoyable to be a fire chief, he sighed, "It's all work...
...augmented from other sectors as additional bell-batteries lift up the chorus of their steel-tougued throats. It is nearly time, and the sleck-and-sturdy parade begins. With calculated smoothness, Packard follows Pierce, and Pierce follows Lincoln, with here and there in the procession a disdained Buick. At the proper spot each pauses, ejects a human cartridge or so, and moves off while the full feed belt behind fidgets for its turn. There is no hidden sheen here. No sheen in the clothing, at any rate. They are impeccable--the soft white spat, glove, nosegay--the starchy white shirt...
...late, and chord by chord the booming of the bell-batteries is being silenced. The taxi has found a new perch at the corner, ready to pounce out at the customer's slightest beckoning. Packard, Pierce, Lincoln, and Buick have sought refuge a block away, their white tires carefully left an inch from the curb. James or William are reading their tabloids and ogling passing maids and nurses. But the streetcar still runs. It rumbles up to the great, grey building, shudders to a violent halt, relaxes with a compressed air sign, and allows passengers to scurry off. Two women...
...fortune, is a severe disappointment, and serves only to focus attention on Miss Del Rio, who has been permitted variations on her old role as the femme fatale. She is hown consorting with sinister Orientals, attempting to shoot Mr. Sanders down in cold blood, driving about Shanghai in a Buick cabriolet, which does credit to Director Eugene Forde and in an excellent sequence she is shown fighting her way through a terror-stricken mob during an air-raid. Perhaps the most enjoyable scene, however, is that in which she renders a blues song in a languid, husky monotone, and then...