Word: buick
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...buyer consist of distributors and factory branches selling wholesale and dealers selling retail. There are 45,000 U. S. dealers and distributors, 60,000 repair shops. Ford and Chevrolet each have 10,000 dealers; Chrysler, Plymouth, De Soto and Dodge together have 8,000 distributors & dealers; Buick 3,000. Ninety-seven percent of U. S. towns cannot be worked by a dealer with profit, and 3,627 towns produce 85% of total sales. Cities, ranked by size, are the richest territoric:, A dealer usually sells two used cars for every new me, for more than half of U. S. motorists...
...sample distribution system is that of Buick, which has 18,000 men engaged in making its cars, 22,000 in selling them. Buick has 3,138 retailing dealers and seven distributors, covering big territories in the West. Buick also has 29 zones with managers and staffs paid by Buick to assist and instruct dealers in every way possible. For dealers are private capitalists, not employes. The average Buick dealer is an 85-car-a-year man. Starting out as such, a prospective dealer would have to show Buick, before he could get a contract, that...
From genial, red-faced Sales Manager William F. Hufstader, Buick dealers buy their cars direct from the factory at 25% below retail prices, a practice standard in the industry. Thus a $1,000 car costs a dealer $750. Out of the $250 difference a dealer must pay his overhead and clear a profit. So far this year Buick dealers, according to Bill Hufstader, have netted twice as much money as last. Makers are cagey about mentioning dealer profits, but Buick dealers probably average about $78 net for every $1,000 in sales, not counting a 20% reserve for used...
...Buick comes in four series, all straight-eights, with convertibles available in the first three. Optional at $102.25 extra on the low-priced Special Series 40, not available on higher-priced models, is an automatic gear-shift-a lever at right angles to the driving post just below the steering wheel. One movement is necessary, all others are automatic, eliminating 80% of clutch operation, cutting engine r.p.m. 18% by a new fourth speed. Also new is coil-type rear-springing...
This week a comparable legal question involving radio broadcasting arose in connection with the Joe Louis-Tommy Farr fight at Manhattan's Yankee Stadium. Buick Motors bought the exclusive broadcasting rights to the fight for $35,000. Transradio Press Service, Inc. and Radio News Association, Inc. whose business is supplying radio stations with news for broadcasting, announced that they would furnish running accounts of the fight for $10 per radio station. Buick's advertising agency, NBC whose network was being used by Buick, the fight promoters and the fighters went to court asking $100,000 damages...