Word: buick
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Dodge Bros, is extending its plants to permit a 50% increase in production, to 1,500 cars a day. Hudson goes even further, planning a 100% increase, to 2,000 cars a day. Similarly, output capacity per day is being arranged by Buick for 750 cars, by Chrysler for 800 to 1,000, by Willys-Overland for 1,100, and by Chevrolet for 2,200. These of course are maximum figures. Yet estimates of 1926 car production call for a 40% increase over 1925 for these six popular makers, as follows...
...most powerful of its size, very light, needing no gear shift, emitting no poisonous fumes, having no carbon troubles, getting 50 miles per fuel gallon, more like a steam engine than an internal combustion engine. The General Motors Corporation would manufacture this motor, install it in all its cars (Buick, Cadillac, Chevrolet, Oakland, Oldsmobile). So said Dr. T. A. Boyd, General Motors Research Department...
...motor competition is entering still another phase, with drastic price cuts by Buick and Studebaker. Makers are now divided into two classes: those who manufacture their car parts, and those who assemble parts purchased from other concerns. Naturally, production costs of the first group are regularly under those of the second- a fact which is now beginning to spell disaster for assembling companies. Recent Studebaker advertising directed public attention to just this situation. Apparently the process of the big fish eating the little fish is to be resumed with increased force...
...late Maxwell. The Chrysler touring car was advertised at $895, the coupé at $995, the sedan at $1,095, the "coach" at $1,045. The newcomer would have to compete with the Overland, Dodge, Essex, Oldsmobile, Hupmobile just as its older brother had competed with the Buick, Jordan, Reo, Studebaker, Rickenbacker, Hudson, Nash, Willys-Knight. But in this it would be aided, not only by its Maxwell legacy, but by the older brother's reputation. The promises had a similar ring "83% more power than official rating," "better lubrication with no more oil," "a strong frame that cannot...
General Motors already manufactures most types of motor vehicles: the Cadillac, Buick, Overland, Oldsmobile. Chevrolet, G. M. C. trucks. Taxicabs and motorbusses have only to be added...