Word: buick
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...most damaging change in GM's 1984 reorganization was probably the dismantling of its two huge, parochial divisions, Fisher Body and GM Assembly. GM created in their place two integrated divisions, now called Buick- Oldsmobile-Cadillac (BOC) and Chevrolet-Pontiac-GM of Canada (CPC). The move may have made financial sense, but it diminished what automakers call brand character by centralizing design and engineering operations...
...Diet Pepsi was the sponsor), but since then the tapes of a dozen or so other movies have hawked everything from candy bars (Moonstruck, Dirty Dancing) to Jeeps (Platoon). Though the just released cassette of Rain Man sells for no less than $89.95, its distributors, capitalizing on the vintage Buick that is featured in the film, put in an ad for -- you guessed it -- Buick. The otherwise splendid new release of The Wizard of Oz starts off with a one-minute Downy commercial...
...them. But National Car Rental is assembling a fleet for motorists who prefer cars with tail fins, gleaming chrome and wide whitewalls. At several of National's major outlets in Florida and California, the agency has begun offering dozens of carefully restored 1950s and '60s autos. Among them: Thunderbirds, Buick Roadmasters and even Studebakers...
...market a line known as the GM-10 series, which is designed to compete with Ford's cars for young families: the Taurus, best- selling midsize car in the U.S., and the Sable. The sporty GM-10s have debuted as two-door versions of the Olds Cutlass Supreme, Buick Regal and Pontiac Grand Prix; the four-door models are expected next fall. Already, one of them, the Chevrolet Lumina, is known inside GM as a "Taurus killer." But inasmuch as four-door cars make up 75% of U.S. auto sales, analysts wonder why GM first came out with two-door...
Even in distressed Genesee, however, the Republicans have made converts. Pat Robertson made one of his strongest showings here during last year's Republican nominating fight. In the process, he lured many charismatic Christians into Republican ranks. Charles Siglow, 31, a charismatic, recently went back to work at Buick after an eleven-month layoff. But he believes Dukakis to be "an ultra, extreme liberal...