Word: buick
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...displaced employees chose early retirement and stayed in the area, the long-term impact of the Phillips cuts was not as damaging as it might have been. Still, most business leaders in town say their customers are more cautious spenders now. Observes David Oakley, president of Oakley Pontiac-Buick: "People are starting to hang on to cars a little longer. My new-car sales are off, but service...
...about their confrontations with poor service has become a cathartic exercise. Many have never obtained satisfaction for their gripes, despite exhausting efforts. Kevin Kinnear, a Chicago software engineer, became increasingly angry with each of four trips to his car dealer to get the cruise control repaired on his 1985 Buick Century. Finally, he gave up when the mechanics made it clear that they no longer wanted to deal with his problem. Jane Ullman, a Santa Monica, Calif., sculptor, thought her refrigerator problems were over when deliverymen installed a new deluxe model in her kitchen. But her woes were just beginning...
...Timothy Grimes, 18, along with Griffith's cousin Curtis Sylvester, 20, had left the Griffith home in Brooklyn. They later told police they had gone to Far Rockaway in Queens to pick up Griffith's paycheck from a construction site. On their way back to Brooklyn, their 1976 Buick broke down on Cross Bay Boulevard. Sylvester stayed with the car, and the other three went off to look for help. They stopped about three miles away at the pizza parlor, a ramshackle fixture in Howard Beach, ordered some slices of pizza and sat down...
...hopes it will soon satisfy buyers who have complained in recent years that certain classes of mid-size GM cars -- for example, the Chevrolet Celebrity, Pontiac 6000, Buick Century and Oldsmobile Cutlass Ciera -- have tended to look as though they were made by the same cookie cutter. The first major departure will be the Beretta and Corsica, followed in the fall of 1987 by a line of intermediate-size autos, designated the W-body cars in keeping with Detroit's penchant for alphabetic code names. GM allotted nearly $7 billion, its largest development budget ever, to create the front-wheel...
...company intends to bring back its product differentiation, so that Chevrolet will once again be perceived as the bargain-price brand, Pontiac the high-powered car, Buick and Oldsmobile the posher models and Cadillac the top of the line. The new stylings may provide added motivation for GM's network of 9,720 car dealers, many of whom have been clamoring for stronger GM brand identities. Observes Joseph Cappy, president of rival American Motors: "That Chevrolet dealer network is so strong they can sell anything. You give them a good product, and they'll just knock the doors...