Word: buick
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...announced last week that it will spend $3 billion over the next four years to develop and produce smaller versions of its Buick, Pontiac and Chevrolet models. In April it will roll out a new Cadillac tailored for the age of rising gasoline costs: it will be 1,000 Ibs. lighter, 2 ft. shorter and almost 1 ft. narrower than today's four-door, 5,100-lb. Calais De-Ville. In addition, GM is planning to reduce its five distinct body styles to two or three. The company's eight engine varieties may be cut to four...
...those costing $4,000 or more a refund of up to $600. Under the GM plan, customers will get a rebate of $200 on compacts and subcompacts, including Chevrolet's Vega and Oldsmobile's Omega. Buyers of Chevrolet's sporty new Monza 2 + 2, or Buick's Skyhawk will receive $500. Ford is offering $200 on small economy cars such as the Pinto and $500 on small luxury cars such as the Mustang II Ghia. American Motors will pay rebates of $200 on Hornet compacts and Gremlins and up to $600 on certain Matador models. Chrysler...
...analysts predicted that small car sales would drop back below 50% of the U.S. market; indeed, they now account for 47% of all cars sold in the U.S. But GM is nonetheless active in the small-car market. This fall's lineup sports four new subcompacts (Chevrolet Monza, Buick Skyhawk, Pontiac Astre and Oldsmobile Starfire...
...development of Briarmont, where handsome houses sprawl over huge lots arrayed along winding, tree-lined streets. One of the most attractive homes is a $35,000 three-bedroom ranch with avocado green paneling, a sunken living room and a two-car garage. A dark blue Cadillac and a tan Buick compact decorate the driveway. This is the home of J. Mason Davis and June Davis and their two children, the family on TIME'S cover...
Spanish Johnny drove in from the underworld last night With bruised arms and broken rhythm and a beat-up old Buick but dressed just like dynamite, He tried sellin his heart to the hard girls over on Easy Street, But they said, "Johnny, it falls apart so easy and you know hearts these days are cheap...