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...popcorn, and the Johnsons are growing a vegetable garden to cut food bills. Johnson gave his wife a choice of giving up either bowling or driving to reduce expenses; she chose to continue bowling, so last week he sold the family's 1966 Galaxie, keeping a 1962 Buick. "I think this is the time to liquidate whatever you can," he says. "Everyone says the economy is getting better, but I just...

Author: /time Magazine | Title: Business: The Upturn That Feels Like a Slump | 9/7/1970 | See Source »

Over the Fourth of July weekend, several hundred street people in Berkeley marched up Telegraph Avenue after a rally, breaking windows, smashing parking meters, looting a jewelry store and nearly overturning a new Buick from a dealer's lot. They were in for a surprise. Only 14 cops showed up to deal with the mob, armed with something new: large-bore guns that fire five wooden plugs from a single cartridge. The plugs spread out and tumble in flight...

Author: /time Magazine | Title: Law Enforcement: Plugging Rioters | 7/20/1970 | See Source »

...Motors, and it is still pressing that theme farther than its competition. Newspaper promotions for Chevrolet are headlined: Right Car. Right Price. Right Now. To sweeten the deal, G.M. is lopping $148 off the list price of the Chevelle four-door and $147 from the Chevelle hardtop. Ads for Buick read: "Everybody is looking for a bargain. Here's one you can believe in." The Chrysler-Plymouth Division promotes its Barracuda sports car by comparing its cost with competing models of G.M. and Ford. "Even the price is beautiful," notes...

Author: /time Magazine | Title: Advertising: The Sweet Smell of Value | 5/18/1970 | See Source »

Many, of course, cling as grimly as ever to integration, particularly in the South, where it has brought fundamental changes. "Naw, we're not gonna give up," said an angry black mechanic working on a Buick in a Gray, Ga., garage. He told TIME Correspondent Kenneth Danforth: "If we had had integrated schools just ten years ago, I'd be driving this Riviera instead of bent over the son of a bitch." In Fayette, Miss., black Mayor Charles Evers found uses for the new adversity. "Black people can fight better when they are pressured...

Author: /time Magazine | Title: Nation: Does Integration Still Matter to Blacks? | 3/9/1970 | See Source »

...subcompacts is not the only remarkable change overtaking Detroit. In the early 1970s, the automakers probably will have to hold down the power of their high-performance cars as one result of new federal pollution requirements. If so, the "muscle" cars like the Mustang Mach 1 and the Buick Grand Sport 455 will no longer have the kick that enables youngsters to roar away from the stop lights, tires smoking and exhaust pipes blasting. Big engines on luxury cars probably will be somewhat less powerful. The current high-powered cars are likely to have lower-compression engines designed to burn...

Author: /time Magazine | Title: Business: Getting the Lead Out | 2/23/1970 | See Source »

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