Word: buick
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...come on the 17th hole in the fifth round-in front of the TV cameras. At that point, poor Jerry wasn't even around to take a swing at it; he had missed the cut. Jerry Barber put one in for the cameras at the 1962 Buick Open, and won himself a new Buick, then cagily asked if he could please wait until the new models came out before picking up his prize...
...performer in January was Ford's sporty Mustang, which carved out 5.1% of the market although it was introduced only last April. Another newcomer, Chrysler's fastback Barracuda, established a 0.6% niche for itself. Plymouth made an impressive improvement over its January 1964 market share, adding; 1.5%. Buick won an additional 0.8%, Tempest and Chrysler 0.6% each, standard Ford 0.5% and Mercury 0.4% -all at the expense of the compacts and the cars with only modest styling changes, which continued to be the biggest losers. Because the auto sales total is so great, the percentage shifts only appear...
...patterns that emerge from 1964's auto sales. Compact cars continued their decline, dropping to only 20.1% of the market from 29% in 1963. Their place was largely taken by the intermediates, which captured about 18% of the market. The Pontiac Tem pest, the Oldsmobile F85 and the Buick Special, all of which were upgraded from compact to intermediate in the fall of 1963, made sales gains of 72%, 41% and 26% respectively. Reinforcing this customer trading-up was a further proliferation of optional equipment, ranging from chrome-plated air cleaners to rear-seat speakers. "So many different combinations...
...engine and cost about $4,400-a price that places it in direct competition with Ford's Thunderbird, which still dominates the luxury sports-car market. To absorb some of the Holiday's development costs, G.M. is making many of its parts interchangeable with the 1966 Buick Riviera, which could be adapted to front wheel drive at a later date...
Suggestive Hop-Up. Despite this trend to angularity, several models -notably in General Motors' divisions -have begun to curve cautiously back toward softer, more flowing contours. Hardtop models of the Chevrolet, Buick, Oldsmobile and Pontiac have new roof lines that flow gracefully into their rear decks, and the new fashion for G.M. cars this year seems to be the "hop-up," a delicate swelling in the rear quarter panel of the car that suggests the outline of a rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof...