Word: buick
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Accidental Inspiration. Detroit's most different auto was presented last week by General Motors, which so far has announced no plans for its own sports car. In the first major station-wagon styling change in twelve years, G.M. introduced new Buick and Oldsmobile models with novel roof lines that look as if the wagon had been crossbred with a Greyhound Scenicruiser. G.M. engineers raised the rear two-thirds of the wagon roof by four inches, installed long narrow windows in the front and on the sides...
...sale later this month in 422 selected Buick showrooms will go a newcomer that has already proved its mettle in Germany. The car: the Opel Kadett, a compact made by General Motors' German subsidiary in a new $250 million plant in the Ruhr, which G.M. feels will be more profitable if it produces at a higher volume. The Kadett's good looks have already dented Volkswagen's sales in Germany (TIME, Nov. 29), and G.M. hopes that the same thing will happen in the U.S. The company sold Opels through Buick once before, but dropped them...
...Keep Up? Some small manufacturers seek to survive and prosper by diversifying. In Detroit, United Platers has begun to retail its own line of chrome-plated auto wheels, and hopes for a free lift on advertising from Buick, which will offer similar wheels (made by United) as optional gear on its '64 models. Other firms are narrowing their lines, with the intent of making fewer products better than anyone else. Beau-tee-Fit Co. of Los Angeles retrenched from manufacturing a full line of brassieres to only top-quality models, lately has begun to specialize in nursing bras. Detroit...
Gone are the clays when a prospective buyer could just bound into an auto salesroom and announce that what he saw in his future was a Ford, Buick or Chevrolet. Now, in order to choose from a bewildering selection of car names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the insect...
...running, Chrysler chartered Miami Beach's Americana Hotel for galas, at some $300,000 a throw. Ford once unwrapped not only its new line but a lissome young lady who pranced around in little but her chassis. Another time, Ford distributed Fairlane fenders as gifts. General Motors' Buick Division once tore up the lobby floor at Flint's Durant Hotel and installed a trout stream for newsmen...