Word: buick
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...negative when you're telling your story." At the next fund raiser, Olsen resolves, he will tell the donors that he recently went with his mother, one of his sisters and Kyle to Los Angeles to appear on The Price Is Right. And Kyle won a new Buick LeSabre...
...proof their message. Since 1999, television product-placement deals have surged in value from $709 million to $1.9 billion, according to the research firm PQ Media. Already, marketers have burrowed into reality shows like Survivor and The Apprentice. This season also brought us a Desperate Housewife fawning over a Buick, Bernie Mac popping Rolaids, a character in According to Jim declaring she only wants "the shrimp at Red Lobster" and an episode of Arrested Development set in a Burger King. "We needed as much support for the show as we could get," says Steven Melnick, a senior marketing executive...
...same time, Toyota is losing ground in the vehicle-reliability race. Hyundai last year nudged past Toyota (excluding Lexus) in J.D. Power & Associates' initial-quality survey. GM has narrowed the gap with models like the Buick Century. Even the indomitable Camry has slipped, dropping from first place in 2000 to eighth in 2004, as consumers report fewer problems with competing models. (Camry complaints aren't appreciably higher...
...jamming together on repeated occasions, they decided to form a band in the fall of 1960, adding bassist John Kerry and drummer Peter Lang to round out the traditional four-piece garage band lineup. The enthusiastic group called themselves the Electras, after the then-popular car model manufactured by Buick...
...Number of Cubans attempting to escape to the U.S. by sea aboard a converted 1959 Buick. The vessel was intercepted by the U.S. Coast Guard before reaching shore...