Word: buick
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...with AC Spark Plug, later a G.M. division, an interviewer asked him what his ambition was. Said Curtice: "Your job, within a year." Topping that, he became AC's controller within a year, went on to head the division. Tapped in 1933 to take over the staggering Buick division, he led it to fourth place in industry sales by introducing a low-priced model that was a best seller during the Depression. When G.M. President Charles Wilson became Dwight Eisenhower's first Defense Secretary, the board did not have to debate long over his obvious successor: Curtice...
...lines, knife edges and wide rear pillars. (At Cobo Hall, Ford needled its rivals for their unabashed plagiarism with signs declaring that Ford has "the roof that tops them all.") A more subtle piracy from Ford is the copying of the Lincoln Continental's smooth slab sides by Buick. Oldsmobile and Pontiac. Chrysler, too, is expected to follow this trend next year, now that the 1961 Continental's designer, Elwood Engel, has been lured away to be Chrysler's styling chief...
...uncommon ability at convincing argument and a metabolism that enables him to step into a conference with a client daisy-fresh after 24 solid hours of work, Harper became president of McCann at 32. Since then he has personally won for his agency such accounts as Coca-Cola and Buick and has increased its worldwide billings 600% to $371 million last year-second only to Thompson. An Oklahoman who went to Andover and Yale, Harper is an inveterate theorist who has become the most cussed and discussed man in advertising by expanding McCann into a maze of separate companies, each...
From General Motors came pictorial evidence of how the sibling rivalries within the nation's biggest manufacturing company can spur its individual divisions. Two years ago, when Buick was given $50 million by G.M. to build the Riviera hardtop as G.M.'s official answer to Ford's Thunderbird, Pontiac and Chevrolet bosses went off and sulked, then decided to build T-Bird competitors of their...
High-Priced Sport. Buick's boss is not the only one with such hopes. For 1963 Oldsmobile has decked out its top model, the Starfire, with a sculptured T-bird-type roof to give it a sporty look. Pontiac's Grand Prix has undergone the same treatment. Not to be left out, Chrysler is readying its new 300}, a revved-up version of the Chrysler New Yorker...