Word: buick
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Ever since Ford introduced its highly successful four-seater Thunderbird in 1958, Detroit has been speculating on when General Motors would bring out a competitor. Buick ended the speculation last week when it unwrapped its big-fendered Riviera hardtop, which is firmly dedicated to the G.M. principle that if you have to join 'em, beat 'em. The Riviera is 3 in. longer than the Thunderbird, sports a more powerful engine, and has a steering wheel that tilts to seven different vertical adjustments, while Thunderbird's wheel only bends to the side to ease entry and exit...
...selection of Buick to build a competitor for the entrenched T-bird was a vote of confidence in Buick Boss Edward Rollert, 50, who took over the division in 1959 when its sales had slumped to only 245,000 cars and its share of the U.S. auto market to 4.9%. By improving Buick's mechanical performance-it is now widely considered the best-engineered car out of Detroit-Rollert has boosted its share of the market to 5.8%, expects to sell 400,-ooo cars this year. His hope is that the Riviera will send Buick sales even higher next...
Cousins are look-alike cars, such as the '62 Oldsmobile F85 and the Buick Special. Cousins are out this year because the automakers have learned that customers often get confused by them, cannot decide which to buy, sometimes wind up buying neither. The Oldsmobile F85 has grown larger for '63, no longer resembles the Buick Special, which is basically unchanged from...
...Buick Open Golf Tournament (NBC, 5:30-7 p.m.). Bud Palmer, Chick Hearn and Walter Hagen Jr. are commentators for this fifth annual event from Warwick Hills club in Grand Blanc, Mich...
GENERAL MOTORS hopes to snatch off some of the Thunderbird market with its all-new Buick Riviera, which looks like an outsized version of Volkswagen's Karmann Ghia with a big American grille. The Riviera will have a 117-in. wheelbase, 340-h.p. engine, and come in a four-passenger, two-door, hardtop model. Chevrolet, also hoping to cut in on the Thunderbird, plans to introduce a Corvette model with the "fastback look" (Detroitese for the convex rear lines popularized by Jaguar's hot XK-E). The big Chevrolet will have its rear doctored to resemble the pointed...