Word: buick
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...Justice Department, whose antitrust division constantly eyes the affairs of the world's biggest manufacturer. This year G.M. has conspicuously dropped its usual practice of stepping up Chevrolet advertising as its sales increase. There have been no recent dealer incentive contests for fast-selling Pontiac. Oldsmobile or Buick...
Other Detroit whispers last week: > Buick will introduce the Centurion, General Motors' long-awaited answer to Ford's Thunderbird. Slightly bigger than the Thunderbird (116-in. wheelbase v. the T-bird's 113) and probably more expensive, Centurion will feature "fastback" styling, a gentle, slightly concave curve from the roofline to the rear bumper...
Money & Cologne. In 1955 he set The Honeymooners up on their own as a half-hour show. Buick signed him up with one of the largest contracts in the history of TV-$11 million for three seasons. At that moment, Gleason was the biggest thing in show business. But, as an accomplished catnapper, he fell asleep at the signing table and had to be awakened to scratch his signature on the contract...
After 39 weeks of The Honeymooners, Gleason reports, he called Buick and told them to keep the rest of their $11 million, explaining that it was impossible to maintain good material at the accelerated pace. "You'll have to give us time to think it over." said Buick. nonplused. They thought it over and finally agreed. Like all TV phenomena. Gleason had reached a peak and was apparently in decline. In 1957-58, he took a year...
...going much higher in the G.M. hierarchy because he will be close to retirement himself in four years. A barrel-chested outgoing life of the party, Goodman started at G.M. 36 years ago on the assembly line, worked his way to the top through the Fisher Body and Buick-Oldsmobile-Pontiac assembly divisions. His biggest contribution: cutting the time it takes to develop a new model from more than three years to less than...