Word: buick
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...night, 40-year-old Jimmie Driftwood takes up his guitar and plunks them out with the ease of a molting rattler shucking its skin. His most recent inspiration came to him via a radio newscast while he was touring the Ozarks in his air-conditioned Buick one hot day this summer. Nikita Sergeevich Khrushchev, he heard, would soon be a visitor to the U.S. Jimmie began to sing, his wife Cleda got out paper and pencil, and three weeks later RCA Victor was pressing 100,000 copies of The Bear Flew Over the Ocean. Sample lyrics...
This is just a prelude. Next spring Ford will roll out a compact Edsel called Comet. In a year Buick, Oldsmobile and Pontiac will come in both compact and regular sizes. All told, Detroit is betting $700 million on these cars-about $150 million on the Corvair, $100 million each for Falcon and Valiant, $350 million for the "bigger" compacts. How well this huge gamble pays off will affect not only Detroit, but automakers and buyers round the world. Says West Germany's Heinz Nordhoff, president of Volkswagen, with some understatement: "1960 will be the most interesting year...
...three, Detroit dopesters expect that they will certainly be bad news to what is left of the ailing middle-priced market. Says Cole: "The middle-priced field is sitting there with a gun to its head." Some middle-priced dealers have already pulled the trigger. New Orleans' leading Buick seller, Stephens Buick Co., fortnight ago surrendered its franchise and switched to Chevy...
...extra, that provides another 13.3 cu. ft. of luggage room in the back.) Many engineers insist that a rear engine is not practical on the basis of present knowledge for cars of more than 2,800 Ibs. (Corvair's weight: 2,375 Ibs.). G.M.'s forthcoming Buick and Oldsmobile compacts, which will be bigger than the Corvair, will have front engines...
...week announced that it is holding the line on prices, showed no increases for the first time in eight years. Chevrolet has held the line on all six-cylinder models and reduced V85 by $10. Chevy's Turboglide automatic-transmission price was cut $30 and its radio $13.50. Buick, Oldsmobile and Pontiac also made cuts in optional equipment...