Word: buick
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...blows its horn at the sight of a pretty girl. The show has all the aroma of an hour-and-a-quarter commercial. In fact, that is precisely what it is. But by the time it finishes its 48-day, eight-city, coast-to-coast tour next month, Buick '60, Buick's slick, sales-gimmick musical, will have run up a road record that few Broadway hits can approach: almost every performance a hot-ticket, S.R.O. sellout...
Ballet on Skates. Polished as any professional production. Buick '60 is not overburdened with appeal for anyone but Buick salesmen and prospective Buick buyers. It is not meant to be. The admen who put it on have only one object-to kick off the new models with as much razzmatazz as $500,000 can buy. Four cars, manned by formation-driving chorus boys, run through an elephantine ballet as chorus girls dance an accompaniment on foot and on roller skates. And the songs are enough to make even Tin Pan Alley blush: / Could Have Danced All Night comes...
...gentlest of kisses-and entertaining theater to boot. The songs were subtle, the plot made humorous sense, the verve of the Broadway original was still there. But this year's trend, possibly reflecting tougher competition, is more toward the hard sell. The 1960 Olds version, like the Buick show, hollers sell from introduction to finale. Both this year and last, its choreography was handled by Carol (Pajama Game) Haney; this year, as last, its stars are Bill (Me and Juliet) Hayes and Florence (Fanny) Henderson. It races along like a hot rod, but every other line and every song...
...Buick...
Your April 27 article on Buick failed to mention an important reason why Buick took a sales nosedive. For years every ten-year-old kid could identify Buick's Special, Super, Century and Roadmaster-and so could the average man on the street. Our Automobile Topics Magazine recently interviewed 100 men on the street, asking them to identify the Le Sabre, Invicta and Electra; only 15% identified them as Buick models...