Word: buick
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...individualistic U.S. consumer demands a wide choice. But it is industry's own ads and competitive claims-linked with its passion for changing models yearly for the sake of change-that spur the public's appetite for variety and innovation. Says Art Sellgren, owner of a Detroit Buick agency: "The more choices people have, the more they want...
...better if there were fewer models to handle, find that most customers tend to concentrate on a few popular models anyway. "I feel that multiplicity affects profit," says Edward R. Taylor, Motorola executive vice president of consumer products. "It shortens the margins for the wholesaler and retailer." Says Buick General Manager Edward T. Ragsdale: "We reduced our models to make it simpler for our dealers to keep an adequate inventory on hand...
...that will give me a couple of hours to catch up on paper work so I can get to bed by I -always like to turn in by 1. Then I won't have anything to do until 7 in the morning. I want to be at the Buick plant then...
...units, v. 34,834 the week before. Chrysler production was rescheduled at 60% and Ford 25% ahead of the previous week. General Motors had not produced a car since Oct. 2, but this week at least two G.M. plants, the main Olds plant at Lansing, Mich, and the Buick-Olds-Pontiac plant at Wilmington, Del., are scheduled to get back into production...
...Hope Buick Show (NBC, 9-10 p.m.). Old ski nose returns, assisted by an equally great clown, France's Fernandel...